None of the 5 Vietnamese (and 4 foreign movies) that are being screened nationwide for the Lunar New Year season has hit a new record in ticket sales. BHD Star Cinema opens earlier and longer than usual during Tet, offering screenings from 7.45 am to 2 am on the following day. The number of screenings also increases to 9 sessions a day for Vietnamese movies.

Thanks to its Tet promotions, 5 theaters, each of which has 666 seats, were packed with movie-goers.

Out of the 5 Vietnamese movies, Hello Co Ba (Hello Ms. Ba), Thien Menh Anh Hung (Blood Letter), Le Phi Tinh Yeu (Love Fee) and Loi Nguyen Huyet Ngai (The Curse of Blood Wormwood), Hello Co Ba attracted the greatest number of audiences.

At Megastar and Galaxy theatres, however, Thien Menh Anh Hung was the biggest hit.
Dinh Thanh Huong, director of Galaxy Studio, said Loi Nguyen Huyet Ngai was screened one week earlier than other movies and had garnered a revenue of VND14 billion (US$672,000).

Hello Co Ba and Thien Menh Anh Hung have reaped VND11 billion and VND10 billion respectively after being in theatres for a week.

Still, none of these films has been able to break the sales record of last year’s Co Dau Dai Chien (Bride War): VND37 billion (US$1.7 million).

Theatre managers said one reason was competition. This Tet season, the local film market has been offered many choices of movies.

Source: Tuoi Tre